Whopper Whopper Loud version

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About
"At BK Have It Your Way" Burger King Commercial refers to multiple 2022 and 2023 Burger King commercials predominantly for the "$5 Your Way Meal" in which a man is singing "At BK, have it your way!" and "Chicken, chicken, chicken, chicken," among other lyrics in the jingle. One notable one is called the Whopper Whopper Song. The advertisement song became notorious among fans of the NFL due to its catchiness and frequent appearances during commercial breaks, including ill-timed appearances such as directly after Damar Hamlin's injury. The commercial was made into a meme by American football fans on Twitter and TikTok. For instance, many TikTok sounds were made with the jingle, like ones that sped up the repetition of the word "chicken" for humorous slideshow purposes.

Burger King Commerical After Damar Hamlin's Injury
On January 2nd, 2023, Buffalo Bills player Damar Hamlin suffered a cardiac arrest on the field, shocking many NFL fans and leading to the game being postponed. According to many on social media, Burger King's "At BK Have It Your Way" commercial played directly after Hamlin's injury, contrasting the serious tone of the moment. One of the first to post a meme about the contrast was TikToker[10] fantasytherapists who posted a screen recording and received roughly 54,000 plays and 2,000 likes in 15 days (shown below, left). Also on January 2nd, TikToker[11] packrunnerlucas used the Burger King commercial's sound to make a joke about the moment, gaining roughly 2.9 million plays and 361,700 likes in 15 days (shown below, right).

Burger King (BK) is an American-based multinational chain of hamburger fast food restaurants. Headquartered in Miami-Dade County, Florida, the company was founded in 1953 as Insta-Burger King, a Jacksonville, Florida–based restaurant chain. After Insta-Burger King ran into financial difficulties, its two Miami-based franchisees David Edgerton (1927–2018) and James McLamore (1926–1996) purchased the company in 1959 and renamed it "Burger King".[5] Over the next half-century, the company changed hands four times and its third set of owners, a partnership of TPG Capital, Bain Capital, and Goldman Sachs Capital Partners took it public in 2002. In late 2010, 3G Capital of Brazil acquired a majority stake in the company, in a deal valued at US$3.26 billion. The new owners promptly initiated a restructuring of the company to reverse its fortunes. 3G, along with partner Berkshire Hathaway, eventually merged the company with the Canadian-based doughnut chain Tim Hortons, under the auspices of a new Canadian-based parent company named Restaurant Brands International.

The 1970s were the "Golden Age" of the company's advertising, but beginning in the early 1980s, Burger King advertising began losing focus. A series of less successful advertising campaigns created by a procession of advertising agencies continued for the next two decades. In 2003, Burger King hired the Miami-based advertising agency Crispin Porter + Bogusky (CP+B), which completely reorganized its advertising with a series of new campaigns centered on a redesigned Burger King character nicknamed "The King", accompanied by a new online presence. While highly successful, some of CP+B's commercials were derided for perceived sexism or cultural insensitivity. Burger King's new owner, 3G Capital, later terminated the relationship with CP+B in 2011 and moved its advertising to McGarryBowen, to begin a new product-oriented campaign with expanded demographic targeting.

Burger King's menu has expanded from a basic offering of burgers, French fries, sodas, and milkshakes to a larger and more diverse set of products. In 1957, the "Whopper" became the first major addition to the menu, and it has become Burger King's signature product since. Conversely, Burger King has introduced many products which failed to catch hold in the marketplace. Some of these failures in the United States have seen success in foreign markets, where Burger King has also tailored its menu for regional tastes. From 2002 to 2010, Burger King aggressively targeted the 18–34 male demographic with larger products that often carried correspondingly large amounts of unhealthy fats and trans-fats. This tactic would eventually damage the company's financial underpinnings, and cast a negative pall on its earnings. Beginning in 2011, the company began to move away from its previous male-oriented menu and introduce new menu items, product reformulations and packaging, as part of its current owner 3G Capital's restructuring plans of the company.[6]

#whopper
#earrape
#loud
#burgerking
#breakingbadmeme

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